Market Copywriter Blog

Minimum Acceptable Budget ($)
1,199 USD
Company Type:
LLC
Number of Employees:
1 - 4
About Us
Marketcopywriter backstory

In 1994 I opened MarketCopywriter to provide marketing tools for small/medium-size businesses, agencies and non-profit organizations. My mission was, and is, to deliver quality copy that convinces your customers you’ll answer their hopes, dreams and prayers (I write a lot of healthcare copy).

Then I watch you fulfill their expectations.

The thing is, I believe in you.

I believe in your products and your services.

I can’t write persuasive copy for you if I don’t think you’re the real deal.

Back in ’94, MarketCopywriter’s full service office included two laptops—because neither was reliable—and a dial-up Internet connection on a single-line phone. Corporate HQ was shared with three toddlers and a hyperactive boxer dog.

The patter of little feet is no longer heard around MarketCopywriter during business hours, and my obsessive need to nurture growing things now focuses 100% on you and your business. Deal with it.
 
MarketCopywriter is a New York Hudson Valley-based copywriting service. We create marketing and communications tools that help you:
  • Build relationship
  • Enhance image
  • Increase sales
  • Boost profitability
MarketCopywriter serves clients in Manhattan, Westchester and the New York tri-state region—as well as across the country and around the globe.
 
What sets MarketCopywriter apart from other copywriting services?

At MarketCopywriter we’re pretty handy with the pen and keyboard. But beyond superb wordsmithing, we’re also strategic marketers with an obsessive focus on your customer.

Busy, beleaguered and impatient, your customer—and her pain points, needs, wants and desires—are the alpha and omega of our action-driving copy.

At MarketCopywriter you’ll find a work ethic as focused and committed as yours. Needless to say, deadlines are etched in stone.
 
Who’s who at MarketCopywriter
 
Lorraine Thompson, principal and senior copywriter at MarketCopywriter.

Professional disclosure #1: I don’t have an MBA in marketing. And I never took a single business or marketing class in college.

Before starting MarketCopywriter in 1994, I worked as a playwright, soap opera writer and actress in New York City. I still carry a frayed Actors’ Equity union cardin my wallet.

Marketing copywriting is a lot like acting. 

It’s true.

When I write copy, I imagine I’m speaking to your customer—really speaking to someone who moves and breathes, feels, talks and questions.

It’s a classic actor’s sense-memory exercise.

Professional disclosure #2: I managed a non-profit theater in NYC for ten years so I understand your non-profit organization’s special challenges.
 
Michele Micalizzi McCarthy is MarketCopywriter’s expert in journalism and food, wine and travel writing. Michele has an MA in communications, an MAHin writing/English and was editor-in-chief of Primo magazine and founding editor of MetroHouse magazine.


 
 
Marketing Solution Category:
Copywriting
Industry Experience:
Advertising, Marketing and PR
Chemicals
Education
Healthcare
Lead Time (Days):
Business Offices:
Single Office
Packages
Copywriting
 (5)
Looking for action-driving copy? “Action-driving copy” isn’t limited to hyped-up long copy jammed with red font, exclamation points and over-the-top claims.... more

Action-driving copy is any kind of written content that moves your audience—gets them to buy, order, donate, click, call, refer, or convert in any other way you define.

What kind of copy do you need?

Expertise in your industry

Copy targeted to your customer sectors

Experience in interactive and print media

Expertise in your industry

With 18 years’ copywriting experience, I’ve worked in a range of industries with special expertise in:

Financial services

Pharmaceuticals and healthcare

Information products

Consumer goods

Copy targeted to your customer sectors

You say “medical services.” A physician says, “clinical care.” Every audience has its own parlance. I speak engagingly in all of them—and customize copy to target your key customers:

Business-to-business

Business-to-consumer

Consumer-to-consumer, social media

Direct-to-patient

Direct-to-physician

Experience in interactive and print media

A website isn’t a brochure. A sidebar isn’t catalog copy. A blog post isn’t a feature article.

Does your copywriter know the difference?

I do. Close to two decades’ copywriting experience helps me create quality content for many media:

Interactive web content, SEO copy, online ads: To make the most of dynamic interactive media you need a left/right brain balanced copywriter. The left side groks fundamentals of website usability, search engine optimization (SEO) and linkage. The right side empathizes with “users’” humanity and crafts persuasive copy that helps visitors move through the online funnel. My web content strategies include consumer personas, mapped user paths, action-driving hyperlinked content and SEO copy—along with interactive quizzes, tours, questionnaires and games, when appropriate.

Social media: “Push” marketing is far from dead, but your customer increasingly turns to social media’s supportive community for news, gossip and product information. While social media continues to evolve, its strengths stay rooted in transparency, aggregated media and strong personal voice. You can count on me for focused, reader-centric blog posts and 140-character “tweets” that speak to your Twitter followers interests. I add value to your social media marketing with tactical and practical skills, including mastery of WordPress and basic HTML.

Collateral, brochures, guides, booklets: E-commerce notwithstanding, your customer still likes to tuck a nice piece of collateral in her bag—if you make it attractive, useful, easy-to-read and relevant. Yep, you have to pack all that into a humble Slim Jim. I help with attention-grabbing, qualifying heads and targeted, benefit-packed copy that adds value with easy-to-skim tips, tear sheets, maps and directions.

Direct mail: It doesn’t have to be tacky. A good copywriter studies your offer and your audience, then picks and chooses the best structural and persuasive elements of traditional long-copy to create the most effective direct mail for you. Good direct response copy touches on readers’ pain points, core desires and emotional levers. It conveys a Unique Selling Proposition (USP). And it’s structured with benefit-focused heads and subheads, features, more benefits, sales-supporting facts and testimonials, call to action, even more benefits and repeat-the-offer P.S.

Sales copy, product sheets, catalog copy: I dig deep to research and differentiate your product and service line, create a USP, and write positioned copy that offers real customer-relevant benefits. Catalog copy’s short format, strictures and imperatives—to drive sight-unseen sales and reduce returns—are given special attention.

Internal and external communications: Put teeth into your annual reports, five-year plans and retention tools with compelling copy. Consumers aren’t the only audience who ask, “What’s in it for me?” You need to speak effectively to shareholders, employees and donors with polished, positioned, benefit-filled copy.

Newsletters, feature articles, and executive/physician profiles: Tell the story of your company, brand, product or executives with narrative—the oldest, simplest and most powerful communications tool—and invite readers-consumers-donors to be protagonists in your tale.
Industry Experience:
Advertising, Marketing and PR, Chemicals, Education
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