Copywriting By Market Copywriter Blog

 (5)
Industry Experience
Advertising, Marketing and PR, Chemicals, Education
$
1,199
-
$
2,799
/ Agreement
Anonymous
Description
Looking for action-driving copy?
“Action-driving copy” isn’t limited to hyped-up long copy jammed with red font, exclamation points and over-the-top claims.

Action-driving copy is any kind of written content that moves your audience—gets them to buy, order, donate, click, call, refer, or convert in any other way you define.
 
What kind of copy do you need?
  • Expertise in your industry
  • Copy targeted to your customer sectors
  • Experience in interactive and print media
Expertise in your industry

With 18 years’ copywriting experience, I’ve worked in a range of industries with special expertise in:
  • Financial services
  • Pharmaceuticals and healthcare
  • Information products
  • Consumer goods
Copy targeted to your customer sectors

You say “medical services.” A physician says, “clinical care.” Every audience has its own parlance. I speak engagingly in all of them—and customize copy to target your key customers:
  • Business-to-business
  • Business-to-consumer
  • Consumer-to-consumer, social media
  • Direct-to-patient
  • Direct-to-physician
 
Experience in interactive and print media

A website isn’t a brochure. A sidebar isn’t catalog copy. A blog post isn’t a feature article.

Does your copywriter know the difference?

I do. Close to two decades’ copywriting experience helps me create quality content for many media:

Interactive web content, SEO copy, online ads: To make the most of dynamic interactive media you need a left/right brain balanced copywriter. The left side groks fundamentals of website usability, search engine optimization (SEO) and linkage. The right side empathizes with “users’” humanity and crafts persuasive copy that helps visitors move through the online funnel. My web content strategies include consumer personas, mapped user paths, action-driving hyperlinked content and SEO copy—along with interactive quizzes, tours, questionnaires and games, when appropriate.

Social media: “Push” marketing is far from dead, but your customer increasingly turns to social media’s supportive community for news, gossip and product information. While social media continues to evolve, its strengths stay rooted in transparency, aggregated media and strong personal voice. You can count on me for focused, reader-centric blog posts and 140-character “tweets” that speak to your Twitter followers interests. I add value to your social media marketing with tactical and practical skills, including mastery of WordPress and basic HTML.

Collateral, brochures, guides, booklets: E-commerce notwithstanding, your customer still likes to tuck a nice piece of collateral in her bag—if you make it attractive, useful, easy-to-read and relevant. Yep, you have to pack all that into a humble Slim Jim. I help with attention-grabbing, qualifying heads and targeted, benefit-packed copy that adds value with easy-to-skim tips, tear sheets, maps and directions.

Direct mail: It doesn’t have to be tacky. A good copywriter studies your offer and your audience, then picks and chooses the best structural and persuasive elements of traditional long-copy to create the most effective direct mail for you. Good direct response copy touches on readers’ pain points, core desires and emotional levers. It conveys a Unique Selling Proposition (USP). And it’s structured with benefit-focused heads and subheads, features, more benefits, sales-supporting facts and testimonials, call to action, even more benefits and repeat-the-offer P.S.

Sales copy, product sheets, catalog copy: I dig deep to research and differentiate your product and service line, create a USP, and write positioned copy that offers real customer-relevant benefits. Catalog copy’s short format, strictures and imperatives—to drive sight-unseen sales and reduce returns—are given special attention.

Internal and external communications: Put teeth into your annual reports, five-year plans and retention tools with compelling copy. Consumers aren’t the only audience who ask, “What’s in it for me?” You need to speak effectively to shareholders, employees and donors with polished, positioned, benefit-filled copy.

Newsletters, feature articles, and executive/physician profiles: Tell the story of your company, brand, product or executives with narrative—the oldest, simplest and most powerful communications tool—and invite readers-consumers-donors to be protagonists in your tale.
 
Offer Details
Offer Name
Content Type
Copywriting Activities
# of Copy Revisions
# of Written Words
Includes
Min. Contract Period
Delivery Time
Price
Price Per
Tall Copy
Blog
Catalog
Collateral
Email
Newsletter
Website
Conversion Goals
Copy Structure
Target Audience
2
 Revisions
500
 Words
4 Hours Research, One Hour Consultation By Telephone, Skype Or In Person1 month
$
1,199
Agreement
Grande Copy
Blog
Catalog
Collateral
Email
Newsletter
Website
Conversion Goals
Copy Structure
Target Audience
2
 Revisions
1,000
 Words
6 Hours Research, Two Hour Consultation By Telephone, Skype Or In Person1 month
$
1,799
Agreement
Venti Copy
Blog
Catalog
Collateral
Email
Newsletter
Website
Conversion Goals
Copy Structure
Target Audience
2
 Revisions
2,000
 Words
10 Hours Research, Two Hour Consultation By Telephone, Skype Or In Person1 month
$
2,799
Agreement
Payment
Deposit (6%)
5 reviews   0 comments
Communication
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“Lorraine helped me understand who my clients are and what I’m offering them—how it fits into their lives. It was fun working with her and the final product felt true to me and the nature of my business.”
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“Developing a website is hard work and an art that requires the special skills Lorraine possesses"
Our previous effort to create a website came up short: Capturing the voice, tone, mission, image and message of Connecticut Quest for Peace (CT Quest) is like orchestrating a symphony and MarketCopywriter did not miss a note in handling our many challenges. Lorraine is a gift.It is never an easy task to work with a broadly diverse group like CT Quest for Peace. The strong opinions and agendas are ... more hard to harness. Lorraine’s ability to deal with the diversity of our group has made me a believer. The talents of MarketCopywriter run deep and would be of value to all who wish to communicate a message.Lorraine’s excellent writing skills helped weave together the many different strands of the CT Quest community. It was a masterful stroke laced with a heavy dose of professionalism. The mission of the Quest has been advanced greatly through Lorraine’s talents. Thank you, Lorraine.”
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“Lorraine did an incredible job of educating herself about a complex clinical area. She is totally dedicated to providing information to patients in an accessible way; she never loses sight of the patient’s point of view. She works well with our physicians and is extremely responsible and reliable.”
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“Lorraine is ‘hands down’ the best copywriter I have ever worked with.
She is extremely organized and takes the time to thoroughly understand the topic she is writing about before she has any contact with the physician. When interviewing the physicians she easily develops a professional rapport due to her level of knowledge about healthcare and the research she has done about the topic at hand. The assignment sheets she provides prior to the writing process illustrate ... more her grasp of the project and understanding of your marketing goals. She makes insightful suggestions that are aimed at improving the appeal of your product to the target audience. Her professionalism is unprecedented and she keeps your project on track because she is a stickler about deadlines. Lorraine’s copywriting has brought our physician publication, Pediatric Perspective, to the next level. The copy is smart, relevant and thought-provoking. A pleasure to work with!”
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“Lorraine is a consummate professional who is capable of pointing out to her customer how the value of a message can be written to achieve its desired and maximum effect on the target audience. As a customer I thought I knew my audience and what I wanted to communicate. Lorraine was able to guide me in a direction that allowed me to re-think my position and put my trust in her skills. That trust was ... more re-paid many times over. She produced a far superior product than anticipated. I highly recommend her services.”Top qualities: Great Results, Expert, Good Value
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